App Launch Contest Plan
Objective: Promoting our mobile app district wide using a friendly competition so U-46 staff, families and students will download it and become more connected to school and District life.
Contest name: #U46Connect (used on both our Facebook and Twitter accounts)
Slogan: U-46 in the palm of your hand!
Contest dates: Monday, April 11 - Friday, May 13
Details: The Schools that have the largest percentage of downloads per week from each level (elementary, middle, and high) will be announced on social media each Friday starting on Friday, April 15 and ending Friday, May 13.
The app must be downloaded on a smartphone via App Store or Google Play by typing “School District U-46.”
Whichever schools per level (elementary, middle and high) receive the greatest percentage of downloads between the app launch on April 4 and noon the first Friday (April 15) and every subsequent Friday at noon will “win” each week.
School and Community Relations will announce the winner between 1 p.m. and dismissal via social media each Friday.
We’ll track downloads between Saturday and noon Friday each week following the first week of the contest.
Parents, students and staff must follow their child’s school (Under the Settings button) in order for their download to count. A school can also be selected (therefore “followed”) on the welcome screen when first downloading the app.
If a tie occurs for the same number of downloads, the previous week’s data will be looked at to see which school has an overall higher total.
Final schools winners are those that had the greatest percentage of downloads (participation rate) per their school level and will receive a trophy.
Tracking: School and Community Relations and Information Services will monitor downloads per week and will calculate the percentage of downloads per school.
Prize: The three schools that receive the greatest percentage of downloads or followers OVERALL by Friday, May 13 will receive trophies.
Overall goal: 4,000 District-wide downloads by Friday, May 13.